Amazon tracked one user's Kindle activity across 90,000 recorded interactions — every tap, every page turn — and uses it to target ads. Turning off Reading Insights hides the dashboard but does not stop the data collection. Kindle privacy settings are split across multiple menus, and even after opting out, Amazon keeps all the reading data already collected — your 90,000 interactions stay on Amazon's servers indefinitely.
What they claim: Amazon is not in the business of selling your personal information.
What we found: Amazon Kindle Reading Insights records every page turn, tap, and session timestamp. One reporter received 90,000 rows of recorded interactions. Disabling Reading Insights hides the dashboard but does not stop data collection.
What they claim: Kindle privacy settings give users meaningful control.
What we found: Privacy settings split across multiple menus. Whispersync must be separately disabled. Amazon does not specify how long it retains historical reading data. Opting out of future collection does not trigger deletion of existing record.