Another platform, same trick. 40,000 coaches, each with an app that looks independent. Your body data goes to Everfit — a VC-funded startup. The coach you trust is the face. The startup you've never heard of is the database. When investors want a return, the data from 40,000 coaches' clients is the asset.
What they claim: Everfit promotes custom-branded apps for fitness coaches
What we found: Everfit powers 40,000+ coaches with white-label apps that appear as independent products. Like Trainerize, Everfit collects workout data, body measurements, progress photos, and nutrition logs. The platform is a startup with venture capital funding — creating investor pressure to monetise the health data of users who believe they are sharing information with an individual coach, not a funded tech company.