Kajabi tells you they don't sell your data. Then in a different section of the same policy, they admit they do — they just redefine "sell" to mean something narrower than California law does. Under the CCPA's actual definition, Kajabi confirms it sells your personal information. The opt-out link exists, but you have to know to look for it. Kajabi says you own your audience. But if you use their payment processor — which they push as the default — your subscribers belong to the platform, not you. Want to leave? Your recurring revenue stays behind. A creator who built their business on Kajabi for 7 years discovered this when they tried to cancel.
What they claim: Kajabi states they "do not sell, trade, or rent users' personal identification information to others"
What we found: Kajabi's own CCPA disclosure states: "Under the CCPA's broad definition of 'sell,' which includes even the common flow of information in the digital analytics and advertising ecosystem, Kajabi does 'sell' personal information." They use third parties that place tags, cookies, and tracking mechanisms for targeted advertising.
What they claim: Kajabi pricing page advertises payment processing at "2.9% + 30c"
What we found: Actual rate for subscriptions is 3.6% + 30c (extra 0.7%), rising to 5.1% + 30c for international subscriptions (extra 1.5% cross-border fee). Documented in help centre but not on the public pricing page.
What they claim: Kajabi markets that "creators own their audiences, brands, and pricing structures"
What we found: If creators use Kajabi Payments (the default), subscription relationships are tied to the platform. Leaving means losing all recurring revenue — subscriptions cannot be exported. Using your own Stripe account costs an extra 0.5-2% surcharge per transaction.
What they claim: Kajabi Branded App ($199/month) marketed as "your own app with zero Kajabi branding"
What we found: Kajabi LLC is the actual developer on the App Store for all branded apps. Data flows through Kajabi's infrastructure. Users see the creator's brand but their data goes to Kajabi's servers. Archiving or deleting your site disables the app but it remains in the store.
What they claim: Kajabi presents itself as a premium, trustworthy platform for creators ($179-$499/month)
What we found: Kajabi holds a verified F rating from the Better Business Bureau. Of 18 complaints filed, the company failed to respond to 15. Complaints include charging locked-out users, unauthorised renewals, and refusing all refund requests including medical emergencies.
What they claim: Kajabi positions itself as helping creators with privacy regulations and GDPR compliance
What we found: Kajabi does not include a native cookie consent tool. Publishing a Kajabi site immediately sets cookies including analytics and marketing cookies. Creators must add third-party consent scripts manually. Under GDPR, marketing cookies require explicit opt-in before firing.
What they claim: Kajabi ToS: all content "will be immediately deleted from the Service upon cancellation" and "cannot be recovered"
What we found: To avoid deletion, creators can "park" accounts for $29/month but are locked out of dashboard, builder, and content. Customer service says data "should still be there if you reactivate within a month" — not guaranteed.