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KULA by Yoga With Adriene

Notable issues
Mighty Networks · 🏳️ United States
PolicyApp PermissionsNetwork TrafficFirmwareRegulatory
Technical details
App: KULA by Yoga With Adriene (iOS/Android)
Manufacturer: Mighty Networks (branded for Yoga With Adriene)

The bottom line

Adriene Mishler has 12 million YouTube subscribers who trust her. Her KULA community app has her name on it, her brand, her yoga calendar. Tap "Developer" and it says Mighty Networks. The privacy policy links to mightynetworks.com. Your yoga community data goes to a Palo Alto tech company. Adriene's face is on the app. Mighty Networks has the database. KULA is free — Adriene's gift to her community. But free means you're less likely to read the privacy policy. The one that belongs to Mighty Networks. The one that lets your data join 9 billion monthly data points. The one that lets the host export your email to a spreadsheet. Free to join, but your data still has a price.

Legal jurisdiction
🇺🇸 United States (data storage)
⚠CLOUD Act read more →
US govt can demand your data from this company even if stored overseas
⚠FISA §702 / PRISM read more →
NSA collects stored emails, photos, messages without individual warrants
●Geofence warrants read more →
Police can demand location data for everyone near a crime scene
Spying
0/4 N/A
Is someone spying on me?
Data Sharing
1/4 LOW
Who gets my data?
Security
0/4 N/A
Is it actually secure?
Honesty
2/4 MODERATE
Can I trust what they say?
ACCEPTABLE Moderate concerns. Standard privacy hygiene applies.
3Contradictions
0Critical
1High
2Medium
3Sources
Findings by concern
Data Sharing 1/4 LOW 1 finding
⚫ mediummarketing vs policy
KULA is free — Adriene's gift to her community. But free means you're less likely to read the privacy policy. The one that belongs to Mighty Networks. The one that lets your data join 9 billion monthly data points. The one that lets the host export your email to a spreadsheet. Free to join, but your data still has a price.

What they claim: KULA is free to join — positioned as a gift to Adriene's community

What we found: Free doesn't mean no data cost. Mighty Networks' privacy policy governs all members. Platform processes 9 billion data points monthly. Hosts can export full member lists. Meta/TikTok pixels can fire on community interactions. Being free makes members less likely to read the privacy policy.

Honesty 2/4 MODERATE 2 findings
⚡ highmarketing vs app
Adriene Mishler has 12 million YouTube subscribers who trust her. Her KULA community app has her name on it, her brand, her yoga calendar. Tap "Developer" and it says Mighty Networks. The privacy policy links to mightynetworks.com. Your yoga community data goes to a Palo Alto tech company. Adriene's face is on the app. Mighty Networks has the database.

What they claim: KULA presented as Yoga With Adriene's own community — "brought together by the Yoga With Adriene YouTube channel"

What we found: Google Play developer: Mighty Networks. Package: com.mightybell.fwfgKula. Developer certificate: "Mightybell FWFG Kula," Organisation: Mightybell, Palo Alto, CA. Privacy policy links to mightynetworks.com, not yogawithadriene.com.

⚫ mediumapp vs app
Follow Yoga With Adriene and you might download two apps: KULA for community, Find What Feels Good for yoga classes. One brand, two completely different companies with your data. Mighty Networks has your community posts. VidApp has your workout history. Adriene probably doesn't think about this. You definitely don't.

What they claim: Adriene's audience sees one brand — Yoga With Adriene — and assumes one data relationship

What we found: Adriene actually uses two separate platforms: KULA community on Mighty Networks (com.mightybell.fwfgKula) and Find What Feels Good yoga app on Uscreen/VidApp (tv.uscreen.findwhatfeelsgood). One creator, two completely different companies with your data, two different privacy policies, two different data practices.

Sources