LinkedIn claimed three separate legal justifications for tracking users and serving targeted ads. The Irish Data Protection Commission demolished all three. Consent wasn't freely given. "Legitimate interests" didn't hold. And personalized ads being "necessary to fulfill the contract" was rejected — you don't need targeted advertising to run a job board. The EUR 310 million fine came from a complaint filed in 2018 by French privacy group La Quadrature Du Net. It took six years for regulators to act. During those six years, LinkedIn kept profiling a billion users with no valid legal basis. In April 2021, data from 500 million LinkedIn users showed up for sale on a hacker forum. Two months later, it happened again — 700 million users, meaning virtually every person on the platform had their full name, email, phone number, and gender exposed. LinkedIn's response was to argue semantics: "It's scraping, not a breach." The distinction is meaningless to the 700 million people whose details were compiled into a searchable database and sold. LinkedIn's position: "We didn't lose your data, we just made it so easy to collect that someone vacuumed up all of it.".
What they claim: LinkedIn offers Premium tiers providing enhanced features for career advancement.
What we found: Free users experience maximum data extraction with full ad targeting. Premium users ($29.99-$59.99/month) get reduced ads but not reduced tracking. The EUR 310 million fine applied to treatment of all users, both free and premium.
What they claim: LinkedIn states it processes member data lawfully and with appropriate consent.
What we found: In October 2024, the Irish DPC fined LinkedIn EUR 310 million for processing data without valid legal basis. All three justifications were rejected: consent was not freely given, legitimate interests were outweighed by users' rights, and targeted ads were not contractually necessary. Complaint originated from La Quadrature Du Net in 2018.
What they claim: LinkedIn is a professional networking platform with data collection justified by connecting professionals.
What we found: After Microsoft's $26.2 billion acquisition, LinkedIn data flows into Microsoft's ad ecosystem. Profile data — job titles, industries, seniority — is used for targeting across Microsoft Advertising and Bing. Outside the EU, members are auto-opted into data sharing. LinkedIn Profile Targeting boosted click-through 16% and conversion 64%.
What they claim: LinkedIn claims to protect member data and prevent unauthorized access.
What we found: In June 2021, data from 700 million LinkedIn users appeared for sale on RaidForums — nearly the entire user base. Two months earlier, 500 million records had surfaced separately. LinkedIn downplayed both as scraping not breaching, but the data was aggregated and sold regardless.
What they claim: LinkedIn argues scraping violates its Terms of Service and harms member privacy, fighting hiQ Labs to the Supreme Court.
What we found: While fighting hiQ Labs for 6 years to prevent scraping of public profiles — winning a permanent injunction, forced data deletion, and $500,000 damages — LinkedIn was itself profiling every user for targeted advertising without valid legal consent per the EUR 310 million GDPR ruling.
What they claim: LinkedIn claims users control their data with clear options to limit use.
What we found: LinkedIn uses dark patterns to maximize data collection. Privacy settings are buried deep while data-sharing toggles default to maximum collection. The EUR 310 million fine specifically found consent mechanisms were not freely given, sufficiently informed, specific, or unambiguous — failing every GDPR requirement.